Remarkable in Europe. Still unread in Korea.

A place is received long before it is ever booked. I read how Korea will meet your hotel — its light, its welcome, its quiet — then open the door, with thirteen years on the floor and AI alongside.

Stoaria

For thirteen years I have carried remarkable names across borders — Korea-market public affairs for Switzerland Tourism and the Embassy of Greece, and brand work for Park Hyatt Seoul, maisons such as S.T. Dupont and Van Cleef & Arpels. I know how a market decides to trust, because I have done it from the inside.

Shaped on the floor at:

Park Hyatt SeoulHyatt Regency JejuSheraton Grand IncheonVan Cleef & ArpelsS.T. DupontSwitzerland TourismEmbassy of Greece

Portfolio

Luxury brands, travel, and hospitality

Santorini Island — Luxury Travel Partner

In progress

Santorini Island — Luxury Travel Partner

Travel · Hospitality (Greece) · 2026

Korean market entry — research, Korean-language UX, inquiry handling, digital advertising, annual creator trip.

Al Seef Heritage Hotel, Dubai

Market Consulting

Al Seef Heritage Hotel, Dubai

Korea Market Entry Advisory · Freelance (Hospitality · Dubai) · 2024

Korea market entry consulting for a Dubai heritage hotel (freelance project) — market research, positioning, and channel & PR strategy.

Bahrain Tourism

Market Consulting

Bahrain Tourism

Korea Market Entry Advisory · Freelance (Tourism Board · Bahrain) · 2024

Korea market entry consulting for Bahrain Tourism (freelance project) — destination marketing strategy, target segmentation, and channel & messaging proposal.

Smithsonian Institution

Market Consulting

Smithsonian Institution

Cultural · Tourism (U.S.) · 2024

Korea market entry — strategic marketing proposal for one of the world's largest museum complexes. Positioning, channel strategy, and Korean audience segmentation.

WOW The Cultural District, Porto

Marketing & PR

WOW The Cultural District, Porto

PR · Digital (Portugal · Asia) · 2023

Asia PR and digital for WOW, one of Portugal's leading cultural destinations — across Korea, China, and Japan. Top-tier media relations (Chosun Ilbo, JoongAng Ilbo, Maeil Economy, Noblesse, Marie Claire), opening and media events, and social channel setup (WeChat, Weibo) — as the appointed Korea PR partner.

Switzerland TV Projects

Marketing & PR

Switzerland TV Projects

TV Variety Production · Location (Switzerland) · 2022

Switzerland TV variety shoots — EBS 'Pengsoo in Switzerland' and KBS 'Battle Trip' Switzerland episodes. On-the-ground production coordination, tourism-board liaison, and location scouting (Rigi and beyond).

Switzerland Tourism — Travel Exhibition

Marketing & PR

Switzerland Tourism — Travel Exhibition

Travel Exhibition · Destination PR (Switzerland Tourism · Korea)

Switzerland Tourism's Korea office — B2B travel exhibition and trade events, Naver SEO and blog-influencer collaborations, and destination marketing PR.

Santorini × Korea — Travel Fair & Media

Marketing & PR

Santorini × Korea — Travel Fair & Media

Travel Fair · Media (Embassy of Greece · Greek Tourism) · 2025

Santorini promotion in Korea with the Embassy of Greece and the Greek National Tourism Organisation — Seoul International Travel Fair (SITF) participation, media interview arrangement and coordination, and Greek press coverage.

Market signal

Koreans travel and spend like nowhere else on earth — and they are looking your way.

28.7M

Korean travelers went abroad in 2024 — 99.9% of 2019

Yanolja Research (2024) ↗

$325

Per-capita luxury spending — the world's highest (2022)

Morgan Stanley · CNBC (Jan 2023) ↗

Why Stoaria

The most remarkable places are often the hardest for a new market to read.

Luxury marketing is a game of context, not exposure.

Who reaches your brand, in what language, along which path of trust — that decides everything. I read how Korea will receive you before a single won is spent.

Why now — Korea is looking outward.

Korea holds the world's highest per-capita luxury spend, and 28.7 million of its travelers went abroad last year — each looking for a place worth the journey. The advantage belongs to whoever they find, and trust, first.

What you hold at the end.

Not a deck of abstractions, but a reading you can act on — a verdict, a score, the wedge that opens the market, a ninety-day plan. Grounded first in real signals, every estimate shown in plain sight. The judgment of someone who has stood on the operating floor, made tangible.

What the work makes possible now.

A validation that once took an agency's budget and weeks of research now begins with a single reading and arrives as a full report. Being remarkable is, at last, enough to be found.

See how Korea reads your brand →Get my validation report