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One free market report per Google account — read on screen as a preview — plus the market newsletter.
For authentic destinations & boutique hotels
Quietly remarkable. Still unread in Korea.
A place is received long before it is ever booked. I read how Korean travellers will meet yours — an authentic destination, a boutique hotel with something real to show — and then open the corridor to them, with thirteen years on the operating floor behind the reading.
Stoaria
For thirteen years I have carried remarkable names across borders and made them legible to Korea — digital marketing manager at Switzerland Tourism, communication specialist at the Embassy of Greece, marketing at global hospitality brands and brand PR at jewelry and luxury maisons.
Shaped on the floor at:
Park Hyatt SeoulHyatt Regency JejuSheraton Grand IncheonVan Cleef & ArpelsS.T. DupontSwitzerland TourismEmbassy of Greece
Portfolio
Destinations, hotels, and luxury brands
Santorini Island — Luxury Travel Partner
In progressSantorini Island — Luxury Travel Partner
Travel · Hospitality (Greece) · 2026
Korean market entry — research, Korean-language UX, inquiry handling, digital advertising, annual creator trip.
Al Seef Heritage Hotel, Dubai
Market ConsultingAl Seef Heritage Hotel, Dubai
Korea Market Entry Advisory · Freelance (Hospitality · Dubai) · 2024
Korea market entry consulting for a Dubai heritage hotel (freelance project) — market research, positioning, and channel & PR strategy.
Bahrain Tourism
Market ConsultingBahrain Tourism
Korea Market Entry Advisory · Freelance (Tourism Board · Bahrain) · 2024
Korea market entry consulting for Bahrain Tourism (freelance project) — destination marketing strategy, target segmentation, and channel & messaging proposal.
Smithsonian Institution
Market ConsultingSmithsonian Institution
Cultural · Tourism (U.S.) · 2024
Korea market entry — strategic marketing proposal for one of the world's largest museum complexes. Positioning, channel strategy, and Korean audience segmentation.
WOW The Cultural District, Porto
Marketing & PRWOW The Cultural District, Porto
PR · Digital (Portugal · Asia) · 2023
Asia PR and digital for WOW, one of Portugal's leading cultural destinations — across Korea, China, and Japan. Top-tier media relations (Chosun Ilbo, JoongAng Ilbo, Maeil Economy, Noblesse, Marie Claire), opening and media events, and social channel setup (WeChat, Weibo) — as the appointed Korea PR partner.
Switzerland TV Projects
Marketing & PRSwitzerland TV Projects
TV Variety Production · Location (Switzerland) · 2022
Switzerland TV variety shoots — EBS 'Pengsoo in Switzerland' and KBS 'Battle Trip' Switzerland episodes. On-the-ground production coordination, tourism-board liaison, and location scouting (Rigi and beyond).
Switzerland Tourism — Travel Exhibition
Marketing & PRSwitzerland Tourism — Travel Exhibition
Travel Exhibition · Destination PR (Switzerland Tourism · Korea)
Switzerland Tourism's Korea office — B2B travel exhibition and trade events, Naver SEO and blog-influencer collaborations, and destination marketing PR.
Santorini × Korea — Travel Fair & Media
Marketing & PRSantorini × Korea — Travel Fair & Media
Travel Fair · Media (Embassy of Greece · Greek Tourism) · 2025
Santorini promotion in Korea with the Embassy of Greece and the Greek National Tourism Organisation — Seoul International Travel Fair (SITF) participation, media interview arrangement and coordination, and Greek press coverage.
Market signal
Koreans travel and spend like nowhere else on earth — and they are looking for places like yours.
Why Stoaria
The more authentic the place, the harder a new market finds it to read.
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Luxury marketing is a game of context, not exposure.
Who finds your place, in what language, along which path of trust — that decides everything. I read how Korea will receive a destination or a hotel before a single won is spent.
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Why now — Korea is looking for the real thing.
Korea holds the world's highest per-capita luxury spend, and 28.7 million of its travelers went abroad last year — many of them looking for somewhere quieter, more particular, more its own. The advantage belongs to the place they find, and trust, first.
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What you hold at the end.
Not a deck of abstractions, but a reading you can act on — how the Korean market moves, where your destination or hotel already stands in it, the season that actually brings arrivals, a ninety-day plan. Grounded first in real signals, and every claim labelled verified, inferred, or unknown. The judgment of someone who has stood on the operating floor, made tangible.
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What the work makes possible now.
A reading that once took an agency's budget and weeks of research now begins with a single line and arrives as a full report. Being genuinely remarkable is, at last, enough to be found.
The approach
From instinct to verdict.
Service roadmap
Start free. Go further when it's time.
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By request1:1 Consulting
Consulting on the decision in front of you, a ninety-day plan customised to your idea, and the activation that carries it.
One free report per account
Begin with a reading of your place.
One line about your destination or your hotel is enough to begin. One free report per Google account — sign in, two minutes.